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Optimum 100% Whey

100% Whey Optimum
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User Rating: (375 Reviews)

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Description

This whey protein is considered by many to be the very best on the market due to its value, effectiveness and top notch ingredients. It has been the best selling supplement for the last 5 years running and with good reason.

It contains an outstanding BCAA profile, whey hydrosylates for rapid absorption as well as top of the line whey isolates.

For someone new to supplements, this is a great basic supplement to start with.

100% Whey Nutritional Info and Supplement Facts on: Links open in new window
100% Whey Reviews:
Pros:
Cons:
  • Mixes Well (285)
  • Builds Muscle (279)
  • Great Taste (259)
  • Good Value (236)
  • No Cons (88)
  • Not A Good Meal Replacement (54)
  • Price Was A Little High (50)
  • Digested Faster Than Expected (19)
View All 92 Pros/Cons
March 31, 2011
Overall: 8 | Effectiveness: 8 | Value: 10

Reinger


Reviews: 42

Age: 31

March 31, 2011
 325 Reviews of this product. Why write number 326? If you have been stuck on the Muscle Milk wagon such as I had been, or simply looking for a solid overall Whey that wont dissapoint, then read up beacuse this is for you.

Overall: Solid 8
Overall this product will blow all standard wheys out of the water. The value, taste, and effectiveness far surpass most others on the market.

Effectiveness: 8
There is enough protein in each serving to help achieve your overall daily intake. Taken first thing in the morning, in between meals, or doubled up as your post work out shake. High quality protein consisting of Hydrolyzed Whey, and Whey Protein Isolates, both pure and fast absorbing. The Amino Acid profile is quite profound, including our three most valuable BCAAs: Leucine, Isoleucine and Valine. All aiding in a constant and speedy recovery with added Glutamine and its precursors. The recovery and ability to add lean muscle makes the effectiveness of this product quite impressive for it's cost. However it is not a gainer nor a meal replacement.

Value: A rare 10
First off 70+ servings for $40 dollars is tough to beat for the quality protein that this provides. When you throw in all the goodies that you would otherwise have to pay seperate for, that equals great value. Along with a wide variety of flavors.

Taste/Mix:9
The taste of Extreme Chocolate Milk and the Cake batter are amazing. Best used in a shaker cup, but can be mixed in a glass and spoon rather easily. Slight foam, but nothing that doesn't go away in a few seconds.

This is already a staple for many of us on here. But if you are currently searching for a new Whey, or tired of spending half your pay check on other high profiled Wheys, give this a shot you may never go back.


Pros:
Cons:
  • Great Taste
  • Builds Muscle
  • Good Value
  • Good Recovery
  • Lasted Long Enough
  • Mixes Well
  • Makes Great Shakes
  • Extereme Milk Chocolate!!
  • Not A Good Meal Replacement
Reply #1:
ljy6
ljy6

Joined: 3/2012
Reviews: 2
Reputation: +7
Great review man! I also love the Extreme Milk Chocolate! Keep up the good work!


Reply #2:
dustinr6
dustinr6

Joined: 6/2012
Reviews: 4
Reputation: -2
Good review! But if it blows all standard whey's out of the water... then why does it not get 10/10? Haha, ohwell. Helpful read.


Reply #3:
JaSanMan
JaSanMan

Joined: 8/2012
Reviews: 0
Reputation: +4
where did you pay 40 for a large tub thats a great deal


Reply #4:
Reinger
Reinger

Joined: 2/2011
Reviews: 42
Reputation: +1977
That was a year and a half ago. Its about 10 dollars more per 5lb tub now a days. Although if you land a 20% off coupon your close.


Reply #5:
stephen1987x
stephen1987x

Joined: 4/2013
Reviews: 0
Reputation: 0
im taking oxy elite atm, could i also take whey protein at the same time?


Reply #6:
barrebaby
barrebaby

Joined: 12/2013
Reviews: 1
Reputation: -11
Those are two of my favorite flavors too and I just wanted to add that if you like those you may also want to try the coffee flavor (tastes seriously just like the starbucks frappucino you buy from a convenient store) and the mocha cappuccino. In case you wanted to mix it up. Also blending the extreme milk chocolate up with a scoop of oats and tablespoon of peanut butter is delicious and can make it a great choice for a quick meal replacement!


March 8, 2011
Overall: 9 | Effectiveness: 9 | Value: 10

SoCalLivin


Reviews: 20

Age: 32

March 8, 2011
 First review here. Have recieved great advice from some of you guys over the years, so finally decided to add some of my own. I have been very pleased with this ON product. Seems to be very effective at building muscle with no side effects and is a good value. I know there are comparable products(I like Elite too), but this ranks in the top tier of proteins IMO. Since my review has come after hundreds of others, my advice is not if to buy this product, it's how. First of all, get it on line. There are great deals out there and you don't have to buy a membership card(GNC), or have some guy at your local shop pretend to "hook you up" as long as you buy a specific dollar amount of product from him. Second, I would recommend buying 2 or 3 of the 2 lb. tubs in different flavors, as opposed to one of the 5 pounders. I know, the 5 lb. tub is a better value, but I have found the savings don't seem as important when your only half way done with a 5 lb. and your already sick of the flavor. It's nice to be able to change from day to day. And, on average, I think its only about $.10-$.15 more per serving buying it that way. I have enjoyed all the flavors I've tried except tropical punch. My favorites being cookies n cream and carmel toffee fudge. Also, if you buy vanilla ice cream and some sugar free chocolate syrup, you can make two flavors with one tub.
Pros:
Cons:
  • Great Taste
  • Builds Muscle
  • Good Value
  • Mixes Well
  • Not A Good Meal Replacement
  • No Cons
December 31, 2010
Overall: 10 | Effectiveness: 10 | Value: 10

shinndigg


Reviews: 61

Age: 23

December 31, 2010
 I've read many good reviews about this product. So when I went looking to find a good protein powder to pick up after I had just finished a bulking cycle with a gainer (GNC's AMP Mass XXX), this first came to mind. It is a great, affordable protein powder with an excellent nutrition profile featuring 24g of protein per scoop, and 75 servings per 5 lb tub, all for about $40. That works out to about 53 cents per serving, so it's a good deal on top of a quality product, especially considering it utilizes whey protein isolates as it's primary protein source. Optimum Nutrition also seems to have a very good reputation as a company, so there was a lot of confidence for me going into using this product, and it certainly did not disappoint.

When I came off of my bulking cycle I weighed in at 181 lbs, and I bought this product with the intention of maintaining my weight and toning up a bit without losing any muscle mass. I ended up gaining another 4 pounds off of this product to go up to 185 despite lowering my daily calorie intake by roughly 700 calories (3400 to 2700), which to me was truly remarkable. I was also using creatine monohydrate with this, so that may have had a hand in my gains, but I was thouroughly impress I was able to still gain on this product despite taking in less calories and nutrients and implementing more cardio into my workout. I took one scoop in the morning with breakfast, one scoop with lunch, and roughly one and a half scoops after my workout with a teaspoon of creatine added. Recovery was excellent, I was able to push myself hard in the gym with no worries about the next morning because I knew I would feel fine after taking this after my workout. And as indicated by my gains throughout the use of this product, I believe it is also effective in building muscle as well.

It mixed exceptionally well, just a few shakes in a shaker and it was good to go. I had the cookies and cream flavor, and it tasted very good. No stomach issues or bloating problems after using this. I believe that all the accolades this product gets are well founded, as I had a very good experience using this product. An effective product at a great price, not much more I could ask for, I give this a perfect score and would highly reccommend it to anyone.
Pros:
Cons:
  • Mixes Well
  • Good Recovery
  • Good Value
  • Builds Muscle
  • Great Taste
  • No Cons
Reply #1:
Wrestler152
Wrestler152

Joined: 7/2010
Reviews: 6
Reputation: +221
The 4 pound weight gain was probably from the creatine mono water retention, otherwise good review.


Reply #2:
ruabeyo
ruabeyo

Joined: 3/2010
Reviews: 23
Reputation: +407
Well done man.

Nice review.


Reply #3:
Cray
Cray

Joined: 6/2010
Reviews: 55
Reputation: +2375
Nice review.
I was all about ON until I realized it was the cause of horrendous intestinal problems.

Still a solid product, just didn't agree with me. Good series of reviews man. Keep it up.


Reply #4:
shinndigg
shinndigg

Joined: 12/2010
Reviews: 61
Reputation: +1044
Thanks guys, I appreciate the positive feedback.


Reply #5:
kineticpen
kineticpen

Joined: 1/2011
Reviews: 5
Reputation: +130
Check the grams per scoop (some scoops are bigger than others). That's where the real story is told.


Reply #6:
shinndigg
shinndigg

Joined: 12/2010
Reviews: 61
Reputation: +1044
@kineticpen: what exactly are you trying to say? Do you mean total grams per scoop, or grams of protein per scoop? I don't quite follow what you're saying.


Reply #7:
Faizal
Faizal

Joined: 11/2012
Reviews: 0
Reputation: 0
Nice review man.

Btw, I'm currently taking this product. It's ok if I stack it with micronized creatine??


Reply #8:
stephen1987x
stephen1987x

Joined: 4/2013
Reviews: 0
Reputation: 0
Im taking oxy elite atm, could i take whey protein aswell?


September 19, 2010
Overall: 9 | Effectiveness: 10 | Value: 10

chichistrong


Reviews: 69

Age: 23

September 19, 2010
 Hands down, this is one of the best protein powders I have used. I've tried them all. from the cheap walmart brands that taste like ass juice to the ones that taste too good to be good for you ( cough cough Muscle Milk). If the review is for taste, I think its ok, but I think that should be irrelevant when you wanna get quality muscle. C'mon there is folks that load their livers with harsh prohormones, but whine cuz of taste in a protein shake?. I started taking this supplement when I was 19 and I weighted 169 @ 5'9, I bought the whole ten pounds of it, and I took the grams equal to my body weight, about 6 milkshakes a day. I was working out 5 days a week and heavy. I was also was recovering a lot quicker than normal. My metabolism was always high and I always had problems gaining weight. ---started 110 lbs at 5'6 when I was 16 and the best I achieved was when I finish the ten pounds of this protein---. I gained 7 lbs in about one month or more(don't remember, too long ago), solid gains, no bloating, hard muscle and a lot of strenght. I remember I didn't show up at my house for like a month ( I was away in college) and when I showed up my sister told me I started looking gross cuz my neck was so thick and my chest and shooulders were broad and huge. (=] I felt so accomplished when she told me that hahaha). I haven't used this in 2 years, but trust me this product is worth it, just make sure you know how to use it (ur weight to grams ratio) and keep a good diet, and work out like if your life depends on it.

THIS IS NOT A Meal Replacement PEOPLE!!
Pros:
Cons:
  • Solid Results
  • Builds Muscle
  • Good Value
  • Good Recovery
  • Lasted Long Enough
  • Mixes Well
    September 9, 2010
    Overall: 9 | Effectiveness: 9 | Value: 9

    CamelE


    Reviews: 27

    Age: 19

    September 9, 2010
     There's so much I love about this product. I've gone through almost 10 of the 5lb tubs, and I've found this is my go-to Whey Protein.

    Whey is probably the most supplemented product in anyone's diet, whether looking to Lean Out, drop body fat, build muscle, or just plain bulk up. There are so many different brands of Whey's out there, this is the one that seems to be the best-of-all-worlds. It is high quality, gets the job done, is the right price for what you pay for, and doesn't lack in the taste department.

    Profile (9) - Although taste isn't my biggest concern, I'm more about fueling the body to get results than satisfying that bull*** appetite we have. With 120 calories per scoop, 1g of fat, 3 carbs, and 24g of protein, it's really hard to ask for a leaner protein choice without sacrificing for taste. It has a nice amino blend and contains Whey Ions, Concentrates, and Hydro Whey.

    Value (9) - Although it's not Hydro Whey, which I feel is way over priced for being absorbed a little faster and having a better profile, it, under no circumstances has made this an out-of-date product. For the quality, the price is very easy on my wallet. Also, it's a very plain label--it's not bombarded with pictures or advertisement tricks, and look at how popular this product is.

    Effectiveness (9) - This is pretty much an anytime protein--you can use it in the mornings, after workouts, mix it with oatmeal or other supplements for a recovery drink. Plain and simple, it helps with recovery and helps you meet protein requirements.

    Mix-ability - No problems mixing it. Everything dissolves. Sometimes due to vigorous shaking, some foam appears but it's nothing I would take points away for.

    Taste (?) - It really depends on what you like. I've had a few flavors and despise and others I love. Although not as good tasting as Syntha-6, but if it were, it probably wouldn't be as healthy either. Taste is kinda weak, but like I said, if it tasted any better--it's probably doing more harm than good.

    Cake Batter - I wasn't sure whether to like it or hate it. It reminded me too much of the Vanilla Ice Cream, which I hate. The taste to me was like a Sugar Cookie. (7/10)

    Caramel Toffee Fudge - At one point this was my favorite flavor. It's really hard to to describe, but basically a Heath bar that's a little strong on the Caramel Flavor. (8/10)

    Chocolate Malt - My new favorite flavor. The only one I was willing to go through 10lbs in a row of without getting sick of. Reminds me so much of Whoppers, and it tastes great with anything you mix it with. (10/10)

    Chocolate Mint - I'm a huge fan of chocolate mint, but not this. It's very weak tasting, both in the chocolate and mint. I really wish they could try to improve it. (6/10)

    Coffee - Another favorite. Focusing on diet, of course Frappucinos and other High Fructose Syrup iced coffees had to go--so this is my savior. Mixing it in a blender with some ice and a little milk, and it's heaven. I've also found that this is the best if you mix it with HOT oatmeal--The coffee aroma just explodes and tastes amazing. (9/10)

    Double Rich Chocolate - I would consider this your standard Chocolate. Would remind me of your typical Hershey's chocolate bar. Plain, but does the job. (8/10)

    Vanilla Ice Cream - I only bought this because there was "25% more FREE". Should have been a sign to run. It tasted like neither Vanilla or Ice Cream, and this ruined any other Vanilla flavored protein for me. I hated every last scoop. (4/10)

    Overall, this product manages to hit the target in the quality, effectiveness, and value departments, while getting taste in there as well, and also comes in a plethora of flavors for anyone. If fits the budget for most and does its job.

    Definitely recommend Gold Standard 100% Whey to anyone looking for results and not taste!
    Pros:
    Cons:
    • Coffee Oatmeal
    • Great Taste
    • Builds Muscle
    • Good Value
    • Mixes Well
    • Makes Great Shakes
    • Vanilla Ice Cream
    Reply #1:
    LBXSH
    LBXSH

    Joined: 4/2009
    Reviews: 12
    Reputation: +77
    Agree with all your flavor comments especially the coffee. Good review.


    Reply #2:
    Manimal
    Manimal

    Joined: 11/2009
    Reviews: 55
    Reputation: +3478
    horrible review!!

    haha, ok, it's legit as always bro. Rep'd.


    Reply #3:
    venom434
    venom434

    Joined: 4/2010
    Reviews: 54
    Reputation: +981
    good review. i'm defiantly going to have to try the Coffee flavor.


    Reply #4:
    deumcole
    deumcole

    Joined: 8/2009
    Reviews: 106
    Reputation: +2793
    I thought the vanilla ice cream tasted pretty good akshully...+rep'd anyway.
    You right about the hydro-whey fad goin on, I don't get either...but whatever sells huh?


    Reply #5:
    paultron
    paultron

    Joined: 7/2010
    Reviews: 0
    Reputation: +24
    Quality review. I didn'tmind the van ice cream. I went through two 80 serving ones in a row solely for the extra. I thought it blended easier than the Choc too.


    Reply #6:
    Cray
    Cray

    Joined: 6/2010
    Reviews: 55
    Reputation: +2375
    Awesome as usual Camel.


    Reply #7:
    Hooch7
    Hooch7

    Joined: 7/2010
    Reviews: 5
    Reputation: -2
    Is there a strawberry flavor?


    Reply #8:
    CamelE
    CamelE

    Joined: 2/2010
    Reviews: 27
    Reputation: +804
    There is--they have both Delicious Strawberry and Strawberry Banana, neither of these I have tried.


    Reply #9:
    chumpchange
    chumpchange

    Joined: 5/2011
    Reviews: 9
    Reputation: +20
    couldnt agree more about the vanilla ice cream. i found it tolerable, but definately wont be getting it again. guess ill give chocolate malt a shot next.


    Reply #10:
    chumpchange
    chumpchange

    Joined: 5/2011
    Reviews: 9
    Reputation: +20
    cookies and cream is pretty good btw. id give it a 7/10. tastes best with skim.


    Reply #11:
    junster
    junster

    Joined: 12/2011
    Reviews: 1
    Reputation: 0
    Like wise on vanilla ice cream. Great review. thanx!


    Reply #12:
    ljy6
    ljy6

    Joined: 3/2012
    Reviews: 2
    Reputation: +7
    Great review man! I agree with everything you said. What do you think of the Extreme Chocolate Milk?


    November 21, 2009
    Overall: 9 | Effectiveness: 8 | Value: 10

    deumcole


    Reviews: 106

    Age: 21

    November 21, 2009
     Saw the reviews for this stuff and had to give it a try and I must say it was as advertised. It was affordable for the most part, in terms of what you pay and the servings you get it did better than other more popular barnds. The taste was something you had to get used to, I got the double chocolate or something like that. In terms of what seperates it from the rest only protein blends are better. I like the recovery, Pro Complex was better but then Gold Standard din't cost $89.99...so yeah. On this I remebered why I switched from whey to protein blends. First thing in the morning it moved right through me for the most part, but i don't think it was wasted.
    Oh and a tip for determining which flavour tastes best just look at the wording. The more colourful words they put in(ex. viscious vanilla, extreme chocolate) the worst it tastes. The simpler the wording(ex. chocolate, vanilla, cookies & cream) the better it tastes. Just to save some of you who judge powders on taste rather than results...
    Pros:
    Cons:
    • Good Recovery
    • Lasted Long Enough
    • Builds Muscle
    • Good Value
    • Digested Faster Than Expected
    Reply #1:
    Sal
    Sal

    Joined: 2/2009
    Reviews: 23
    Reputation: +45
    Hey if you literally can not take in a protein shake it will not work. DYNMATYZE is a perfect exmple i work at a gym and sever 5 plus year gym goers have said that is the only protein they reget buying and most ahve have said they have returned it or tossed it.


    Reply #2:
    headbanger51
    headbanger51

    Joined: 1/2010
    Reviews: 0
    Reputation: +3
    I think my advice to anyone would be don't buy the 10lb tub until you've gone through several DIFFERENT smaller sizes. I got vanilla ice cream and double rich chocolate. The chocolate is awesome but the vanilla ice cream tastes almost like sour milk. But I can take it through one tub and then just buy a different flavor. I'd be ticked if I bought a 10lb tub of the vanilla ice cream.


    Reply #3:
    justinjkuno
    justinjkuno

    Joined: 7/2012
    Reviews: 0
    Reputation: 0
    on bodybuilding.com how come they make fast digesting sound good when they have this and other type of whey sold by this brand optimum or smthing smtimes i drink a protein shake like my mass gainer and right when im done i have to *** is that bad or what cuz most of the time ill try and hold it and smtimes itll pass for hours then ill have to *** i know nothing about if thats good or bad or what im confused can u help me at all


    Reply #4:
    deumcole
    deumcole

    Joined: 8/2009
    Reviews: 106
    Reputation: +2793
    ^ Good God, when nature calls answer! Don't hold it in!
    If gainers move through you like that, check for lactose intolerance.


    March 15, 2009
    Overall: 9 | Effectiveness: 9 | Value: 9

    Raptorbh12


    Reviews: 62

    Age: 23

    March 15, 2009
     Great quality protein that never dissapoints. I would never be able to get my daily protein if it wasnt for this. Taste is great and its a great source of whey protein. Extreme Milk Chocolate is what I usually get.
    April 23, 2014
    Overall: 9 | Effectiveness: 9 | Value: 10

    bodybuild109

    Reviews: 3

    Age: 29

    April 23, 2014
    My protein of choice. Awesome value, awesome selection and awesome results!

    I've gone thought about 50 jars of this protein, the only other one I occasionally buy is the hydrowhey, which is awesome, it's just too expensive. 100% whey is definitely the best bang for your buck. My favorite flavor is Ice Cream Vanilla. I don't like the chocolate. Most the other flavors are good. I always buy the vanilla ice cream. Mixes great.

    My results with this protein have been good, consistent gains. I drink 1-2 shakes a day.

    Highly recommend this product.
    Pros:
    Cons:
    • Mixes Well
    • Builds Muscle
    • Great Taste
    • Good Value
    • Vanilla Icecream
      March 18, 2014
      Overall: 10 | Effectiveness: 10 | Value: 7

      allielifts

      Reviews: 1

      Age: 23

      March 18, 2014
      ON Gold Standard Whey is WAY Better

      I discovered SR from a fellow gym-mate who is an active and avid user of SR.

      I wanted to review this product because it is one of the main supplements that I use and will continue to use for my training. Many people, especially newbies, do not know where to start or what products are the best. I am writing this review for them!

      I have used a couple of other brands and the taste and textures just do not compare to ON's whey. I have used Body Fortress, Dymatize Elite, MuscleTech, and Cellucor (this one is awesome though).

      I have been using ON's whey since June 2013 when I started lifting weights.

      My diet/exercise routine before ON's whey included a vegetarian diet with moderate amounts of weight training. When I decided I wanted to lift more weights, I realized that I needed to get more protein in my diet as I started to shift from vegetarian to basically a protein overloaded diet. This product has helped me increase my muscle mass and maintain muscle mass throughout my usage of it.

      The results I expected were to be minor, but the results that I received were actually better.

      After first using this product, I went from a skinny 132 with no muscle and wearing a size 2/4 to weighing 140 with nothing but muscle and still wearing a size 2/4.

      There have been no negative side effects to using this product.

      The only way this product could be improved would be to offer more flavors.

      I will continue to use this product because it tastes great, it mixes perfectly, and it rebuilds my muscles.
      Pros:
      Cons:
      • Great Taste
      • Cake Batter Tastes Amazing
      • Extereme Milk Chocolate!!
      • Makes Great Shakes
      • Mixes Well
      • Lasted Long Enough
      • Good Recovery
      • Good Value
      • Builds Muscle
      • No Cons
      Reply #1:
      workoutguru
      workoutguru

      Joined: 7/2009
      Reviews: 84
      Reputation: +885
      I noticed you said you wish they had more flavors. Not sure where your buying this from but they do make a lot of flavors in this. Maybe where your getting this at they do not carry that many flavors. I know GNC stores only carry a few flavors even though they make a lot of flavors than what they have. Some site I have noticed will carry a lot of flavors and other ones only have a few flavors. You just need to look around.


      Reply #2:
      BrooklynBuff
      BrooklynBuff

      Joined: 8/2010
      Reviews: 11
      Reputation: +807
      Awesome pic.


      Reply #3:
      BrooklynBuff
      BrooklynBuff

      Joined: 8/2010
      Reviews: 11
      Reputation: +807
      I meant review


      Reply #4:
      AS79
      AS79

      Joined: 6/2011
      Reviews: 0
      Reputation: +1348
      +rep for both ^^^


      March 8, 2014
      Overall: 6 | Effectiveness: 8 | Value: 6

      AestheticsUK

      Reviews: 28

      Age: 26

      March 8, 2014
      Over-rated Over-priced IMO

      Now this one will be controversial, probably unpopular, upset a few people, but I am honest and true to my opinion and knowledge base.

      I know there are SO MANY reviews of this product, purely because of how popular and well established OPTIMUM are and how established this product is in general.

      I would like to point out that this product is the highest selling whey product that we stock in our store - so its not as though there is any bias against this product on a personal level.
      I used a tub purely because we had a bunch of them here in stock and it is something I have always wanted to give a go, despite never being 100% persuaded by what is on the back of the label...

      With that said it has puzzled me how so many mediocre products over the years seem to be so popular and desired despite alternatives being there that work out much better in my opinion.
      Its like Maximuscle - somehow marketisation and labeling seems to mesmerise the general customer into parting with far more cash than they need to....

      I am entirely honest to customers - time and again customers come into the store and say "Gold standard is your best whey isnt it...." - and I say "No not in my opinion" - yet they ignore the experienced person and hold onto their own preconception of what makes a product good or not...

      My reasons for this kind of view are as follows:

      For reference I am putting up the nutritional information:

      Per 100g /Per 31g scoop / %RI* per serve:
      Energy: 1546kJ / 373kcal // 485kJ / 116kcal / 6%
      Fat: 3.1g / 1g / 1%
      Of which Saturates: 2g / 0.6g / 3%
      Carbohydrate: 7.6g / 2.4g / 1%
      Of which sugars: 4.6g / 1.4g / 2%
      Fibre: 0g / 0g / -
      Protein: 78.4g / 24.3g / 49%
      Salt: 0.928g / 0.288g / 5%
      Sodium: 371mg / 115mg / -

      a) The concentration of Protein types/sources/ratios.
      b) The extraction processes involved in sourcing the protein that has gone into this powder.
      c)The relevance/quality of additional extras (eg. Glutamic acid).

      - These are criteria that average gym users and customers will completely overlook, assuming that 'protein per serving' is THE most relevant determinant in whether a protein powder is good or not- which unfortunately reflects a lack of understanding of this industry and health/fitness in general. Average/unadvanced users tend to just associate any form of progress with one thing - "Oh it must be the creatine" - "Oh it has to be Gold standard whey that has worked...." and therefore they put all their eggs in one basket and pre decide that they HAVE to use THAT product again and again to see results. Its the same when something goes wrong "Oh it must be the Reflex whey that made me fat...." and never touch Reflex ever again. They dont accommodate for the dozens of other variables in effect whilst using supplements or training programmes - and are unaware that it might not have REALLY mattered WHICH whey protein they used - their body may have grown and developed regardless... (I know I am digressing a little bit - but I am just highlighting the point that sometimes TOO MUCH emphasis is put on a product being the main driver of results - this is exactly what supplement companies WANT the perception to be...)

      c) Cost - of course.....

      Lets start with some positives on PAPER:

      Yes - ON Gold standard has 24g of protein per 31g serving. That means it IS lean and high protein per serving and a good ratio of protein per powder - meaning less wasted powder on PAPER.

      It DOES contain whey isolate (an even faster acting source of protein than whey concentrate with an even HIGHER Bioavailability value than whey concentrate).
      It DOES contain Hydrolysed whey - which is an even smaller micro nutrient version of whey protein that is even FASTER than whey isolate as it is pre broken down to the smallest and easiest absorbed protein/peptide building blocks for recovery and repair.

      It DOES contain 5g + of BCAAs (very specific amino acids relevant for protecting, repairing and building muscle tissue - especially during and after training).
      It DOES contain 4g of Glutamine and Glutamic acid per serving (Glutamine is the most abundant amino acid in muscle tissu, is involved in the synthesis of many of the bodie's hormones including Growth Hormone and IGF - and is even recommended for burn victims and muscle wasting patients to help muscle repair and immune system).

      It mixes well, has good enzymes for absorption and digestion leaving it unlikely to upset your stomach.

      The taste I cannot fault - the cookies and cream I had was possibly in the top 5 shakes I have ever tasted and the product line has a massively extensive, interesting and unique flavour range which makes this a good product for those who want to stick to it but like a change of flavour each month as it would take a year to get through them all...

      So by looking at those positives so far my review probably looks a little bit contradictory no?

      Well all of this looks great on PAPER and is probably a large reason why the product can be classed as a GOLD STANDARD product.

      However after taking a DEEPER look than just whats on the surface here are my problems:

      Problem ONE - ION EXCHANGE FILTRATION PROCESSES:

      Now our OLD tubs specified that SOME of the protein was cross flow filtered and that some was Ion Exchange.
      The NEW tubs tell us NOTHING of how any of this protein is processed.... which I DO NOT LIKE.

      In Ion exchange filtration processes Hydrochloric acid and sodium hydroxide are used during this process which of course makes the process ACIDIC and if you know much about protein you will know that HEAT or ACIDITY can DENATURE the protein - preventing our enzymes from effectively binding and breaking it down into usable amino acids - therefore in other words leaving it with reduced or in some cases entirely diminished use to the body for repairing or building muscle.

      There is no way of knowing how MUCH of the protein in your tub may have been denatured unless the manufacturers can give you a percentage of the protein that has undergone ion exchange and then do tests on their powder to see how much the process has actuality damaged in reality.

      Either way you may well not be getting 24g of usable protein per serving afterall....

      Therefore whenever I select a product for myself I opt for: COLD FILTERED, ULTRA FILTERED or CROSS FLOW FILTERED protein and a good protein company will always be honest about how their protein is processed.

      ON Gold standard give no ratio of their protein sources either....
      It claims that WPI (whey protein Isolate) is 'PRIMARY SOURCE' - yet give no percentage. 51% would make it the primary source - but that's just a good Whey isolate/concentrate blend - not a WPI per say....

      Since Whey Isolate in theory is faster acting, is leaner with less of the lactose/sugar/fat from milk than whey concentrate and is of course much more EXPENSIVE - you would hope that you really are getting a much higher ratio of Isolate than Concentrate. The biolavialbility value of whey is 104 - wheras Isolate has been measured to go up to as much as 143.... just to give you an idea of the quality of WPI vs Concentrate.

      Glutamic acid is NOT L-Glutamine so saying there are 4gs of Glutamine/Glutamic acid per serving isn't so helpful

      Our containers only provide a breakdown according to category found within the AMINO ACIDS PROFILE for this powder (Essential; Conditionally essential; Non Essential). Why can they not just provide a fully comprehensive list like many other brands do???

      Therefore we cannot even tell how much of that 'Glutamine/Glutamic acid' is in there.
      It could be 3.9g glutamic acid and .1g Glutamine for all we know....

      5.5g BCAAs - ok so we trust that 5.5g of our 3 super aminos are in there which is good - but then I think ......well:

      Most decent protein powders offer between 4-8g BCAAs per serving.... and I could go buy my regular 100% WHEY ISOLATE product (which has at least 5g BCAAS per serving) ALONG WITH 250g of BCAA POWDER and still be under the cost of the GOLD STANDARD...........
      In fact my WHEY ISOLATE costs £57 for FIVE KILOS
      GOLD STANDARD is £50 for TWO KILOS

      Granted whey isolate is very expensive and I am lucky to have found a source so affordable.. so I cannot be TOO critical on OPTIMUM alone for having a costly product if the main source really is WPI.

      However-

      - If you know where to look and know enough about
      nutrition, health and fitness and the industry you CAN find cheaper and actually more effective alternatives to MANY top shelf products that bash the other products out of the way because of the label...

      So with all that said I have to rate the effectiveness fairly high because I can tell it works when compared to other products in its bracket - however value is low and overall is low because I just think it is over rated when you look deeper at what is actually in it. To the average trainer perhaps the cost vs effectiveness isnt bad and therefore the overall would probably be more like 7-8, but I am not average, I know exactly what is out there and where I can go for it so I do not have to settle for something that has flaws/imperfections and gives me much less economic value.....

      Of course - this is all just my opinion and I cannot claim to have all knowing truth - it is ultimately up to individuals to decide what is best for them...
      Pros:
      Cons:
      • Good Flavour Range
      • Great Taste
      • Mixes Well
      • Makes Great Shakes
      • Ion Exchange Filtration Process; Lack Of Clarity Of Ingredients/components
      • Price Was A Little High
      Reply #1:
      BrooklynBuff
      BrooklynBuff

      Joined: 8/2010
      Reviews: 11
      Reputation: +807
      Dang brah, u write some serious reviews. I can tell by how long they are...


      Reply #2:
      MuscleCow
      MuscleCow

      Joined: 2/2013
      Reviews: 12
      Reputation: +524
      Whey protein in general does not contain Glutamine at all as it is not an amino acid found in whey. Glutamic Acid is a precursor to Glutamine in the body and is why a lot of companies just put Glutamine on the label instead of even mentioning Glutamic Acid.... the general consumer has no clue about that and thinks when they see Glutamine that it is good and buy it.

      Some proteins will have extra Glutmaine added but then it would show in the ingredients... so some props to them for saying Glutamic Acid/Glutamine at least, as with what the consumers know these days, they'd be shooting themselves in the foot to not mention Glutamine.

      5.5g BCAAs is a good amount per serving, and works out to a 22.6% BCAA content which is right where it should be, but not as high as it could be, but also a lot higher than many other mainstream wheys. Most whey protein will yield between 20% to 24% BCAA content depending on the quality, so I'd say this is a fair amount especially for a blend with some concentrate in it.

      Also in regards to...
      "Our containers only provide a breakdown according to category found within the AMINO ACIDS PROFILE for this powder (Essential; Conditionally essential; Non Essential). Why can they not just provide a fully comprehensive list like many other brands do???"
      ...If it shows all 3 of those categories and breaks them all down, then it shows everything it needs to in regards to whey protein... those ARE the only amino acids that are proteinogenic and there is a total of 20 across all three categories.

      No hate, you sound very knowledgeable, but some of your knowledge on this topic seems a little skewed to me as a lot of your statements are flawed. I respect your review and your opinions on the subject, but some of your statements need some more research.

      PS, I totally agree on Ion-Exchange whey protein... I really dislike it as well. Although I believe their new stuff no longer uses this, at least in North America it's just Isolate/Concentrate and Whey Peptides. In regards to the peptides, I am unsure if they are just using that term but really it is hydrolyzed whey, or if they are in fact adding in minor peptides such as lactoperoxidases, lysozyme and lactoferrin.


      Reply #3:
      AestheticsUK
      AestheticsUK

      Joined: 12/2013
      Reviews: 28
      Reputation: +200
      Hi Muscle Cow - My point about no individual breakdown was more relevant to the glutamic acid/ Glutamine ratio - because it only tells you OVERALL how many essential/con essential/non essential aminos are in there - it doesnt tell you how much of EACH - so you could be getting 8g of one 0.8g of the other - I dont think there is a flaw in me making that point - other competitors give a direct breakdown individually which is what I would expect.

      If you think my knowledge is skewed that is fine - bare in mind that a lot of the 'science' and 'fact' within these topics are very much still based on theory and it is often down to opinion. As for my knowledge - there is a reason why I was instantly asked to be the store manager for the business I am in - no interview, no other candidates asked and there is a reason why 50% of our entire stock is chosen/selected by me and there is a reason why people pay for my time when it comes to training/nutrition outside of work. <-- this is not bigging myself up I am just providing some credentials to support my observations/opinions. I appreciate your comments anyway and I hope you enjoy more of them to come!


      Reply #4:
      AestheticsUK
      AestheticsUK

      Joined: 12/2013
      Reviews: 28
      Reputation: +200
      Now - this extension of my reply may well sound argumentative - however when somebody criticises or contends a persons knowledge within a field that is their profession and the other person isn't even in that profession (assuming you are not) - of course people feel defensive.

      I will go further than my last point and say that EVERYBODY's knowledge is to some extent flawed - since I said there are no absolutes or 100% right or wrong answers to anything in this game - if there were every product would be a hit - no companies would create a product that is good in theory but fails in practice and every competitive body builder would train, diet, supplement and anabolic use in exactly the same way as each other - (they dont)...

      In regards to me - it doesnt really matter what you think I know, or even what I think I know - what matters is my track record: The simple observation is that everybody who listens to me progresses and everybody who has ignored me has either remained the same or actually receded. Now I dont get everything 100% right because no human is 100% right every time - no matter how well established they are in any profession - but If I dont get something right first time I make adjustments and make a new recommendation that DOES work.
      Its not as if I am surrounded by newbies who take everything I say as law either - the business owner is a successful bodybuilder (who knows his stuff and so he obviously knows that I know my stuff since he was adamant that he wanted me helping him), the people I have trained with and learnt from over the last 10 years have been MR UNIVERSE attenders numerous times(to have several of these guys guiding you from a young age is a great way to start)and the people who come to me for advice aren't all new either - many of them are actually personal trainers and gym instructors who know that my advice, knowledge and opinions can even help them at their level...

      Now I am not making this next point specifically relevant to you since I do not know you, I dont know how far you have come with your physique or training... but I have noticed that the majority of people who have criticised my advice or attempted to advise ME on how to operate - who I haven't asked to do so a) Never look as good as me (I am basing this on a competitive standard not an arrogant one - most carry less muscle, more water, more fat and clearly have less advanced physiques) b) Dont get paid as much as me to know this stuff - if at all c) Dont have qualifications in chemistry or biology like I do to support their opinions.
      d) Dont train in the same circles of elite gym users like I do...

      Again I am not saying I am 100% correct or God-like or the worlds most elite trainer, but if my knowledge is flawed or 'requires more research' then please for academic purposes highlight what is flawed and why and please provide how you know otherwise - this is important for other people's benefit as well as our own. So far in your response you have not done that - you have basically just repeated what I already know:

      I never claimed that whey automatically should have 5g glutamine - although milk contains glutamic acid and whey is derived from milk - if efforts are made to preserve peptide fractions there is no reason to lose the glutamic acid. With that said however, a precursor is not the same as the real thing so I am not valuing the additions of precursors over the real thing - any body builder would prefer L-glutamine in a recovery shake over glutamic acid - its basically common opinion. I can get my hands on a bunch of products that DO contain 4-5g Glutamine/ 5g BCAA per serving, or go for whey isolate products (that carry the BCAAs) and have enough money left over to buy an entire TUB of glutamine and add it to the protein powder and still come out with more cash than if I opted for Optimum whey - thats money left over for an entirely different supplement like creatine or test booster or whatever .... that is ultimately my point on this whole BCAA/Glutamine debate and I dont think it can really be effectively or meaningfully argued with.


      Reply #5:
      AestheticsUK
      AestheticsUK

      Joined: 12/2013
      Reviews: 28
      Reputation: +200
      @ Brooklyn Buff : lol but are they useful to read though?! That's the question - I hope they are helping people think a little more when they are choosing their supps! lol


      Reply #6:
      MuscleCow
      MuscleCow

      Joined: 2/2013
      Reviews: 12
      Reputation: +524
      It's not theory though, it's scientific fact on the 3 points I was referring to...

      1. Glutamine/Glutamic acid point.
      2. BCAA content of whey point.
      3. Amino acid content of whey (in which I didn't fully understand your wording on, so perhaps you just really meant the individual amounts of the 20 amino acids and not that it was missing more amino acids like I thought you were saying - in which is my bad for not reading that part properly)

      No need to get super defensive.

      Once again, in response to your one defensive answer on the Glutamine points... it does not exist naturally in ANY whey protein. You will ONLY find Glutamic Acid. If a company states glutamine on the label and there is no glutamine added in the ingredient list, then they are most definitely wrong and should be saying Glutamic Acid... but alas Glutamine creates attention as I said and coerces people to buy it.


      Reply #7:
      AestheticsUK
      AestheticsUK

      Joined: 12/2013
      Reviews: 28
      Reputation: +200
      That's fair enough pal. I was hoping to come across defensive - rather than argumentative and/or hostile - which you seem to understand which is good. I kind of have to be defensive and justify myself because my livelihood demands that I back myself up bro - surely you understand that too....

      Yes I purely meant by only providing amounts based on category that it is as an easy way to be skimpy and maximise on cheap ingredients and miss more expensive ones - this applies to any vague breakdown or prop blend.... its a way to not have to explain exactly what you have put in there....

      My point about the glutamine never deviated from your point -

      The fact is many companies provide L-glutamine as an added component to their whey - and Optimum 100% whey uses glutamine (like many other companies) as a selling point - but when there is no proof that the 'Glutamine' is not 99% just glutamic acid - then I think that selling point is reduced in value.... there are competitors that specify between glutamine and glutamic acid more adequately -

      My extension of that point is that these 'extras' are there racking up the price tag - yet there are equivalents out there with these additional bonuses already added in (in higher values) for less cost - the selling point for 100% whey again is dampened.

      I pointed out that I could simply buy a whey isolate product AND a tub of my own Glutamine and add it in myself for less which was the ultimate point about the price tag being too high - I dont understand where the confusion was on that I always referred to the Glutamine as an added bonus - not an expected component, but whatever we're all humans and text communication is not always the best form of discourse.

      Thank you for clearing up what you meant and again I hope you understand where I am coming from...


      Reply #8:
      MuscleCow
      MuscleCow

      Joined: 2/2013
      Reviews: 12
      Reputation: +524
      You still don't get it though... the 'glutamine' is non-existent in ANY whey protein product. Period. The 'glutamine' is most definitely 100% glutamic acid in ANY whey protein that claims it has glutamine... unless of course it clearly states "L-Glutamine" at some point in the ingredient list.

      When companies make a 100% whey product and then use glutamine as a selling point, they are blowing smoke up your rear end; there is no glutamine what-so-ever within the amino acid composition of whey protein in any of it's forms... just glutamic acid.

      I'm done here lol.


      Reply #9:
      locospider09
      locospider09

      Joined: 5/2013
      Reviews: 21
      Reputation: +296
      This review, along with the debate following, is astounding. This is the kind of dialogue I joined this site for lol


      Reply #10:
      Durden998
      Durden998

      Joined: 3/2010
      Reviews: 9
      Reputation: +490
      Guy writes a long review and thinks he's been sprinkled with Jesus dust.


      Reply #11:
      BrooklynBuff
      BrooklynBuff

      Joined: 8/2010
      Reviews: 11
      Reputation: +807
      I honestly read none of this.. I just know its a good review and debate. I can just tell ya know


      Reply #12:
      Durden998
      Durden998

      Joined: 3/2010
      Reviews: 9
      Reputation: +490
      Its a long review so he's gotta be smart right


      Reply #13:
      AestheticsUK
      AestheticsUK

      Joined: 12/2013
      Reviews: 28
      Reputation: +200
      No... I clearly DO get it MuscleCow - like I said milk does not contain L-Glutamine so whey wont naturally contain it- however some companies ADD L-glutamine to their products. The ones that dont - have to label glutamine/glutamic acid as one ingredient to circumvent the fact that they haven't added anything.... decent companies will specify precisely what is in there and what has been added.

      I think this argument ^ is still redundant however.
      Since like I keep pointing out - why would I care if a company is selling a whey product with L-glutamine in it for £50 per 2kg - when I can buy a Whey Isolate product 2kg and a 500g Lglutamine pure grade and add it together - and still come out with half of my money left....

      ^ That kind of makes it irrelevant or not whether Optimum bull*** you with their L-gluatmine or not....




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