PhD Nutrition was founded in 2005. It is based in Hull, East Yorkshire.
Parent company, B & B Investment Partners LLP, bought the supplement brand from founders, Mark Bowering and Jason Rickaby, for £20 million in 2014. The specialized investment fund is itself owned by Walgreens Boots, a US-based health and beauty group with a global presence.
PhD Nutrition products are only available to customers in the UK (including the Channel Islands) and the Republic of Ireland.
Customers may buy from the brand website, from Boots (also owned by Walgreens), and from third-party sites like Amazon and Holland & Barrett.
The people behind PhD Nutrition say it was born out of the need for “honesty and a genuine message” in the sports nutrition industry. The brand also states a desire to deliver much more than just sports nutrition – those in charge want to inspire their customers and help them “achieve their performance-driven goals”.
The PhD Nutrition range includes protein bars and powders, mass gainers, pre-workouts, ZMA, CAA, creatines and other single-ingredient supplements. The PhD Women range includes Meal Replacement (for weight control), Natural Protein (for toning), and Greens & Berries for enhanced energy.
One of the brand’s best-selling products is Diet Whey – a “lean” protein powder with lots of positive online reviews. This product is Halal-safe and suitable for vegetarians. It’s also free from genetically-modified organisms (GMO) and palm oil.
Another popular product is the Smart Bar – a “triple layered protein bar” designed to help users build muscle.
PhD Nutrition’s athletes and ambassadors include – or have included - Tom Bliss (personal trainer and former rugby player), Vikki Thornewell (fitness athlete and bikini model) and Bugzy Malone (UK grime artist). Former co-owner Jason Rickaby says he signed Malone as a PhD ambassador because the MC’s drive, ambition, “transparency and honesty” matches that of the brand.