Organifi is a “superfood” supplement company based in San Diego, California in the United States. Its official name is Organifi LLC.
The company was started in 2014 by co-founders, Djamel Bettahar and Andrew (Drew) Canole. Mr. Canole now serves as “inspiration officer” and “visionary”, while Mr. Bettahar is the company’s chief executive officer and “meditation guru”.
The San Diego Business Journal named Organifi the “#7 Fastest Growing Private Company” in August 2018. It was also named as an “Inc 500 Fastest Growing Company” for three years in a row.
The limited liability company posted revenues of $29 million in 2017 and grew by 419 percent between 2015 and 2017. The 2017 revenues represent a considerable increase on the $1.3 million posted in 2014, $5.9 million earned in 2015 and $17 million in 2016.
Business Chief listed Mr. Canole at number 15 on a list of 17 “Top Entrepreneurs to Watch in 2020”.
In addition, Fortune Magazine also listed Organifi as one of the “Best Workplaces in Retail”.
The San Diego Business Journal states that the company was started with the aim to “combat obesity” and to “[educate] others about making healthy choices”. This stemmed from Mr. Canole, who says he was “40 pounds overweight” and felt lethargic and depressed as a result.
As the name of company may suggest, all Organifi products are organic. They are also vegan, and non-GMO, as well as soy and dairy free.
According to the Organifi website, the brand has been featured on NBC, Fox, The Dr. Oz Show, and in The San Diego Union Tribune and Los Angeles Times.
Organifi products include juices, protein supplements and brain health products. The brand lists some of its best sellers as “Green Juice” and “Sunrise to Sunset” (a Green Juice, Red Juice and Gold bundle). The product range is available from the brand website and is sold in over 2000 stores across the USA, including The Vitamin Shoppe.