US-based Lecheek Nutrition was founded in 2010. It is based in Harrison, Arkansas.
Its founder, Dustin LeBleu, is an entrepreneur who also started the Insane Labz brand. Its parent company, Lecheek Nutrition Inc, is home to over 30 brands. In addition to Lecheek Nutrition and Insane Labz, LeBleu is CEO of Insane Clothing, Insane Music and Insane Filmz.
In September 2016, Lecheek Nutrition announced that it was moving to a new 437,000-square-foot facility in Harrison, Arkansas. The company works with another Harrison-based company in Innovative Formulations – a supplement manufacturer which shares Lecheek’s cGMP-certified and FDA-approved premises. In fact, Lecheek uses the only cGMP-certified facility in the state of Arkansas.
The company was celebrated in the Harrison Daily Times (its local newspaper) for creating a 100 new jobs in the town (over four years) as a result of its move to the larger facility in the town. Mayor of Harrison, Dan Sherrell, also lauded the people behind Lecheek Nutrition for the pride they take “in their company and their products”.
For domestic customers, the brand’s products are available in brick-and-mortar stores across the eastern United States. Meanwhile, Lecheek Nutrition’s online retailers include Fortress Supplements, Flex It Nutrition, Best Price Nutrition, Hard Supplements, and My Supplement Store. Domestic and international distributors include Muscle Foods USA, American Muscle Supply, Testosterone.pl, Lone Star Distribution and more.
Lecheek Nutrition’s range includes pre-workouts and products for energy/focus and fat loss. The brand refers to Speed X3 pre-workout as its flagship product, however this is now discontinued. Its Hottie pre-workout takes its place and is available in three flavors: Pink Lemonade, Cotton Candy, and Forbidden Apple.
According to the brand website, Lecheek products are sold in more than 20 countries, including the UK, the Republic of Canada, Australia, Poland and Mexico. The brand has also featured in Muscle & Fitness, Bodybuilding.com, Muscular Development and Joe Weider’s Flex Magazine.