The word Satori originates from the Japanese language, meaning awakening. A state of being that is at the centre of the company’s philosophy and with prefix ‘i’ making it more personal.
iSatori aims to help their customers see that building a better body is possible, so they created a range of products to help them achieve just that.
Founded in 2001, iSatori is a Colorado based sports supplement company with their principles based on science, truth, innovation and customer support.
With these four key drivers in mind, the company’s mission is “to create the most talked-about, well-respected, and sought-after nutritional products and solutions for building a better body and living a stronger, healthier, richer life.”
Beyond these key principles, iSatori’s business is also built on integrity.
As per the company’s website, this quality plays a vital role not only in the selection of ingredients used to formulate their products, but also in being able to back up their product claims based on the results of independent clinical studies.
It was this like-minded approach to creating sports supplements that led to iSatori joining forces with the Nebraska based FitLife Brands Inc. Since the merger, iSatori continues to operate as one of the company’s divisions alongside other brands like BioGenetic Labs and Metis Nutrition.
iSatori sees themselves as a Total Solutions provider. Whether customers strive to build muscle, burn fat, perform better or just want to recover faster, iSatori has a wide range of supplements on offer to help them achieve their personal goals.
With tens of thousands of social media followers and well-known endorsers on YouTube like professional strongman competitor and winner of the 2011, 2013, 2015 and the 2016 World's Strongest Man competitions, Brian Shaw, iSatori is a popular brand.
At present, when ordering from the iSatori website, they only offer shipping within the USA. However, customers from other parts of the world may be able to purchase some of the company’s products through one of their retail partners. A list of which is available on the iSatori website.