Cellucor first came to market in 2002.
Those in charge of the brand promise to deliver “most-effective, best-tasting and highest-quality products” and declare “better is never enough”.
Parent company, Woodbolt Distribution, LLC, trades as Nutrabolt. The company’s other brands include Neon Sport, Scivation and Royal Sport.
Nutrabolt was declared number 22 on the list of “Best Companies to Work for in Texas 2018 by the Association of Business.
Since 2002, Cellucor has become a big name in the fitness and supplement industries. In 2014, Cellucor took home three awards from Bodybuilding.com, including “Pre-Workout Supplement of the Year” for the second year in a row.
In 2016, its C4 pre-workout won Nutrition Warehouse’s “Best Pre-Workout” and “Best Packaging awards”, while consumers voted it to second place in the “Supplement of the Year” award. The brand was also the sponsor of the 10th World MMA Awards in 2018. Meanwhile, Nutrabolt has been a mainstay on Inc.com’s prestigious INC 5000 list since 2011.
Cellucor says all its products are made “to very strict cGMPs (Good Manufacturing Practices)” in FDA-approved facilities. cGMP guidelines cover everything from testing, to manufacturing, handing, storage, and distribution of products.
Each supplement contains only legal ingredients, all of which Cellucor vows are “safe for healthy adults”.
The Cellucor range includes protein powders, pre-workouts, BCAA, creatines, weight-loss products and more. The aforementioned C4 pre-workout is certainly its best-known product. C4 Original is now joined in the range by C4 Ripped (a hybrid pre-workout/fat burner), and C4 Ultimate (which doubles the caffeine content for an extra ‘kick’) along with several other versions.
All powdered products are hygroscopic. This means they can “accept moisture” in storage or in transit, which can lead to hardening. To combat this, Cellucor uses nitrogen seals to remove the air that could otherwise cause the powder to expand and contract due to altitude changes.