Nugenix is a natural free testosterone booster, made - or at least sold - by Direct Digital LLC and it is apparently a bestseller at various online supplement retailers, such as GNC, DrugStore.com, Walgreens and Vitamin World, among others. The official site of the product squarely claims that Nugenix makes people feel stronger, it increases sex drive and it boosts free testosterone. This is in fact a sort of product-slogan, featured on the actual label of the Nugenix bottle too.
In light of WebMD's statement that you should simply forget about supplements in regards to boosting testosterone, the temerity of these claims is curiosity-arousing to say the least. Furthermore, deeper down the innards of the Nugenix website, allusions to the muscle-building effects of the product are dropped as well.
Does Nugenix deliver on any of those points though, or is it just another dud among scores of failures in this oversaturated niche?
The Nugenix Sales Pitch
The Nugenix website and the overall sales pitch is quite outstanding in several regards. They have paid keen attention to the pictures used to promote the product (which can only be found on a handful of other sites promoting other supplements) and they don't make particularly outrageous claims. While keeping the sales-talk relatively low-key, they're also rather shy to reveal the identity of manufacturer responsible for actually putting together the Nugenix concoction. Don't bother tracking down and calling Direct Digital LLC though, you'll only hit a dead-end at a supplements warehouse in Utah. While the facade of the Nugenix sales effort is indeed almost spotless, once one starts digging deeper, problems begin to surface.
Apparently, the site - including its design, pictures and actual copy - is also used for the promotion of a similar product called Testo Intensiv (testointensiv.com). This is at least a little surprising, and it definitely doesn't bode well on the credibility front.
Reading into the Terms and Conditions at the Nugenix site will also yield a few slightly disturbing finds.
It is also mentioned that the site owner does not accept any responsibility regarding the accuracy of the information presented.
As said above, the focus of the Nugenix site is on building up credibility by waving the names of various prestigious retailers who stock the product. The only bit of problem with that is, that once you click through to one of the retailer pages selling Nugenix, and scroll down, you'll happen upon an impressive litany of negative user reviews.
The promoters of Nugenix went as far as registering their product with the Better Business Bureau, where they apparently earned an A+ rating for some reason, despite the fact that all 9 customer reviews regarding the shopping experience are negative.
The Nugenix Marketing Engine
Wildly overpriced for what it likely is, Nugenix is pushed by quite a few affiliates, who have no qualms about populating the Google and YouTube search results with promotional junk, which ranges from false negative reviews (aiming to lock up search traffic for "Nugenix Scam" for instance) to poorly made videos with affiliate links inserted into their descriptions.
The price of the product ranges from around $40 all the way to $75. The business model is an auto-shipping based one, meaning that once you purchase your first bottle, you're entered into the scheme and - like it or not - the product will continue to be delivered monthly and you will be charged for it monthly too, until you actually call Direct Digital to cancel.
As far as YouTube promotion goes, we get a fine mix of objective, well-researched reviews and promotional material, complete with affiliate links. The reviews which aren't financially motivated in any way tend to be better documented and they are almost all negative.
Nugenix Ingredient Profile
In the wake of all the hype and the pitched online battles between objective reviewers and affiliate promoters, the actual Nugenix ingredient profile is quite a major letdown.
We get a sort of vitamin complex composition, which includes Vitamin B6, B12 and Zinc. This is hardly worth wasting a breath on. These vitamins can be picked up basically everywhere, for pocket change. The most "exotic" component of this rather unimpressive lineup is Zinc, which - according to the Nutrition Facts label, covers some 7% of one's recommended daily intake.
The "main course" is the Nugenix Free Testosterone Complex blend, which makes up a whooping 2,103 mg of every serving. While we have no idea exactly how its various components are dosed, this blend definitely deserves a closer look.
Testofen is apparently the "magic concoction" which makes Nugenix tick. It is a Fenugreek seed extract, which contains 50% Fenuside, and which is made by Gencor Pacific. This compound is also used in the makeup of products like Mdrive, Syntheriod and Ageless Male. According to the Nugenix site, the efficiency of Testofen is supported by several scientifically conducted studies. More specifically, we're looking at three such studies here:
- one which didn't actually record increased free testosterone levels in the test subjects. Instead, it drew its conclusions based on the questionnaires completed by the participants at the end of the trial, according to which, the test subjects ended up "feeling better".
- another study done of lab rats.
- a third study from 2006, confirming the effects of Testofen, which never got published. Obviously, as such, its findings need to be taken with the proverbial grain of salt.
L-Citrulline Malate is a non-essential amino-acid, which is produced naturally within the body. The idea behind supplementation with this compound isn't a new one. It is supposed to increase Nitric Oxide production, therefore helping with vasodilatation in the "problem areas". The problem with this approach is that it only delivers a short-term effect, one that's not overly impressive to begin with.
Research regarding Tribulus Terrestris is mostly focused on rats, and its results aren't particularly impressive from a testosterone-promoting viewpoint. According to WebMD, the compound is possibly ineffective for boosting athletic performance in any way. While it may boost testosterone production in some animals, such effects have apparently not been observed in humans.
While the Nugenix marketing effort seems solid and well put-together at first glance, under scrutiny, the whole thing falls apart. The ingredient-profile of the product is unimpressive, the official website is essentially a template used to push several such supplements, and the pricing is wild. If you're looking for testosterone boosters recommended by reviewers whose allegiance isn't financially compromised, take a peek here.