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Forum A Network of Fake Review Sites to Promote Their Scam Products

September 19, 2017 // In Supplement Scams // By claims to be “the largest and most trusted diet review website on the internet”.  Unfortunately, this is simply not true.


If you go to their homepage, they very prominently tout three products called 18Shake, Sletrokor and Brilliant Garcinia Cambogia as the #1, #2 and #3 rated products on their site. Sadly, it turns out these are actually made by the same people behind  They go to great lengths to hide this connection, but overlooked one crucial piece of evidence that ties to 18Shake, Sletrokor and Brilliant Garcinia Cambogia.  More on that below.


It’s also worth pointing out that Sletrokor is a product we wrote an entirely separate article on a few months ago: Sletrokor: Fronts An Overly Hyped Ingredient Profile That Barely Works. doesn’t seem to be the only fake reviews site promoting products made by the company 18Nutrition (makers of Sletrokor, 18Shake and Vitakor).  Seems the same folks have created additional sites to try and dominate the Google search results with their fake reviews promoting their own products.  The 5 sites I could find are:








My whole investigation started when my friend Joe Cannon wrote an honest review of the 18Shake on his blog over at  Lots of readers left comments about how much of a scam the product is.  One in particular called out some of these fake review sites for promoting the product:



Joe reached out to me, asked me to take a look at these sites, and it wasn’t long before I had a few pieces of evidence connecting all the sites together.


To start, domain registration and hosting showed major red flags.


So the first thing I always do is check the public whois information and hosting info for each of the sites on my list.  I’m seeing if I can find some connections between the product websites and the fake review websites that claim to be independent.


18Nutriton Official Product Websites:






Fake Review Sites Promoting 18Nutrition Products:







Not surprisingly, every single domain had “private” registration, and was either registered with Godaddy or PublicDomainRegistry.  I created a spreadsheet to start tallying up the data behind each site:



At this point, we had a huge red flag, but nothing concrete until I started digging into the source code of the different sites.


The same exact Facebook Pixel ID was used on,,, and


Do you ever notice that sometimes when you browse Facebook, you see the same ads following you around for something that you were looking at recently?  That’s the Facebook Pixel code at work.


The Facebook Pixel is a piece of code that contains a unique ID which is inserted into the source code of a website.  It does conversion tracking, optimization and retargeting for a facebook ads account.


Since the same exact piece of code is found on AND the official websites of the products they are promoting, it is clear these sites share a common interest.  Why else would they have the exact same Facebook Pixel ID?


At the time of writing (9/19/17), we’ve found the exact same Facebook Pixel ID “1049281731793550” referenced on the following sites.  Keep in mind that if you view the source code of these domains at a later date, they might have realized their mistake after reading this article and changed the Pixel ID on the sites.  But here are some screenshots for proof:


So even though they paid extra to have their domain registration info private, they forgot that the Facebook Pixel ID is shared between their fake review sites and their product sales pages.


Furthermore, and share the same Bing Webmaster Tools validation code.


We didn’t see the Facebook Pixel code on either or, however they both share the same Bing Webmaster Tools validation code as (which is one of the sites with the Facebook Pixel code).


The “msvalidate.01” tag is used to verify ownership of a domain in order to manage it with Bing Webmaster Tools.  Since the code “59C9F619B0125F62E1A181FE1F802527” is the same between these three sites, we can safely assume that these three sites are owned by the same person.


Again, this piece of code might be missing in the future, but as of 9/19/17, here’s what we see in the source of each of these domains:


So there you have it.  Five “unbiased” review sites that are all linked with the products they recommend.  This is blatant deception to try and trick consumers into thinking they are reading honest reviews just to scam them out of their hard earned money.  What a disgrace to the industry. claims a 9.8 rating for Sletrokor after thousands of “votes” but it’s not even possible to submit a “vote” on their site.


While we already proved that clearly has a shared interest with the products they are recommending, I thought it was also worth mentioning that their “user rating” is likely entirely made up.  


When you Google “Sletrokor”, you’ll notice that the first result seems to be a reviews page from the fake reviews site  The Google result even makes it look like the product received a 94% Rating from 1,268 votes.



Additionally, on the right side of the page, you’ll notice that is says there are 1,268 “votes” for this product.  However, there is no way to submit a vote.



Clicking either the + or the - symbols below the user rating on the left simply skips you to the comments section, and the only fields are for Comment, Name and Email.  Nowhere can you give it a thumbs up, thumbs down or even select a rating:



Furthermore, at the bottom of the page, it states that there are no ratings yet.  This makes absolutely no sense.



Lastly, when we tried to submit a comment, it was held in moderation and never published:



No surprise there.


This kind of fake structured data is against Google’s Webmaster Guidelines.  You can actually report it here:



The bottom line: stay skeptical of things you read on the internet.


This is yet another site in our growing list of fake review sites. might reel you in with a negative review on one of their competitor’s products and then pull the bait and switch to get you to buy their #1 recommended product, which is actually their own.


Anytime you are interested in buying a product, check reviews from different sources, actually read the reviews to help you decide if you trust them or not, and always be sure to look at the ingredients themselves.  


Shady supplement companies like 18Nutrition - who make overpriced, underdosed products like Sletrokor, 18Shake and Vitakor - have gone out of their way to create entire fake review websites dedicated to promoting their own products so they can line their products.  


This is yet another example of greedy marketers taking advantage of unsuspecting victims and further giving the supplement industry a bad name.  Shame on you, shame on you.


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