Chocolate by FAR tastes spectacular -- dare I say better than Gaspari's MyoFusion AND Syntha-6? Yes. I dare. However, doing the calculations it is 3% less pure than MyoFusion. As for Syntha-- haven't dabbled with Syntha's numbers yet. All are excellent tasting products it's just that this chocolate Pro Whey in particular honestly tastes exactly like real cocoa! Looks as if it has a mixture of egg, casein and whey for the "all around" protein. The purity thing really got me down with only 66% purity. AND on a side note I ordered this from BodyBuilding.com and they sent me out a Optimum Nutrition booklet on choosing the right protein. Inside it states how to pick apart the Pure Proteins and if these other companies are really making their own stuff. This product states "Manufactured exclusively for: Nutrition Global, LLC" Umm... not something I want to hear. I like my companies to be making their OWN stuff as it comes down to the consumer forking over more cash. Shoulda (woulda, coulda) researched this product more before buying, but the taste makes me happy whenever I think about its purity ... :S I would recommend this product solely on taste; while purity, not so much.